Studio Hansa has completed an integrated campaign for CBS Drama’s notable property C.S.I

A brutally simple Jigsaw device was applied across all media with an accompanying tagline Putting The Pieces Together Can Tear You Apart. The accessible concept exemplifies how CSI investigators deal with piecing things together everyday and as a by product it is inevitable that their lives can be fragmented or shattered.

The work combines outdoor, TV and a digital campaign in the form of the world’s largest online jigsaw puzzle.

CBS C.S.I. TV Commercial

CBS C.S.I. Campaign film

Update

Working with friends at Digital White, we extended the C.S.I campaign into digital creating the biggest puzzle game of it’s kind in the world.

PLAY NOW

Client: CBS/Chello

Agency: Studio Hansa