Studio Hansa worked with Gróf Buttler Vineyards on the positioning of their brand, their segmentation and in particular with the naming of their selection range, which is now known simply as GB.

We researched and advised on their marketing strategy and product development and their point of difference. A plan was devised to engage with the market and find opportunities at every level for the new brand to flourish. Gróf Buttler continues to invest in their estate with an impressive new winery being carved out of rock.