Joyeux Anniversaire Canal+!
Canal+ has just celebrated their 30th Anniversary and we helped them create the campaign behind the celebrations.
A truly epic undertaking for a truly epic brand, our first impetus was ‘ 30 for 30 ‘. Bucking the convention of spending all money and effort on one bombastic piece of communication, we thought it would be more of a testament to thirty years of quality to create 30 pieces of varied content. As it turned out we ended up creating more…
We devised, story boarded and shot over 40 different scenes. All including some of France’s greatest celebrities from Antoine De Caunes (known in the UK for Eurotrash), Jemel Debbouze (Amelie), Christophe Dugarry (French World Cup winning footballer).
So far the campaign has been met with a lot of love – so take a look at the project here :