We recently undertook the complete branding & production of MTV International’s music initiative, MTV Push.

Working with MTV Network International’s World Design Studio (WDS) in Milan; the central theme of ‘Pin Art’ was developed based around the premise that emergent stars of music are a force of nature – in their drive and sheer talent, leaving an indelible cultural impression. “Pin Art” serves as a conceptual bridge between the execution and the property’s title.

“This collaboration has resulted in a sharp, strong identity which will perfectly reflect Push, both on & off-air, We’re really excited about rolling out this new package across our international network of MTV channels and giving our audiences the visually impactful offering they expect.”
MTV’s Roberto Bagatti

This work was also featured in some of the leading industry blogs, news and social media streams Stash Magazine, Art And Business Of Motion, Promax/BDA, Design Collector and Creative Boom

Promo

Pop Bumper

Rock Bumper

Urban Bumper

Closer

Transition

Making of

Update

We are delighted that MTV Push has been featured in Relogo along side some formidable creative work.

Directed by: Nick Scott@Studio Hansa

Client: MTV Networks International / MTV WDS, Milan

Creative Direction: Studio Hansa/ MTV WDS Milan

Creative Team – MTV

Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: Carlos Carrasco

Creative Team – Studio Hansa

Producer: Dan Verrier
Director Of Photography: Felix Weidemann
Musician/composer: Si Begg (Promo edit track ‘I do not dream’ © Si Begg)