Studio Hansa was asked by Sanoma Media to establish a stand-out presence for a new game show called ÁtVágó, the name is a play on words that incorporates one of Hungary’s biggest stars: István Vágó. The name ÁtVágó means to nick somebody for something / to take a short cut / to cheat on something in Hungarian.

We created a sophisticated brand identity revolving around a stylised execution of a dome, which symbolises a brain with notional neural pathways. The execution formed the bedrock to the supporting image campaign that we also completed across outdoor and editorial.

Taking a nod from some existing sci-fi properties we devised the moving image work to show the epic battle of three competing Gyros and their goal to activate a stylised dome. The show is broadcast weekdays free to air.

Opening sequence


Brand identity

Director: Nick Scott @studiohansa

Concept/Art Direction: Studio Hansa
VFX/CGI; GlossyRey
Music and sound composition: Si Begg

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Working with friends at Digital White, we extended the C.S.I campaign into digital creating the biggest puzzle game of it’s kind in the world.

PLAY NOW

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Magical Bones: The Sleight Of Dance is a spectacular show that combines Magic & Dance by our good friend the talented Bones Notorious.

The show is about to begin a UK tour and we are consulting on an ongoing basis to develop his brand for all media including strategy, social media and production. The ambition being to expand the property into TV and beyond.

The first juicy asset is a brand film that we are all very excited about.

The loose premise is the collision of dance and magic undertaken by two disparate sides of the same persona. Set against an urban backdrop the story serves as an odyssey that sees the two characters journey towards a final encounter – having surreal manifestations upon a cityscape.

Magical Bones: The Sleight Of Dance

Magical Bones: Making of


Videography by Rob Ward & Josh Thompson

Director: Nick Scott @ Studio Hansa

Concept: Studio Hansa

Producer: Dan Verrier
Executive Producer: Omar Honigh
D.O.P: Lorenzo Levrini
Red Cam: Conrad Gaunt
Focus Puller: Jon Pugh
Second Unit Photography: Josh Thompson
2nd AC: Lydia Stott
Steadicam: James Davis
Designer: Sam Donegan
Videographer: Rob Ward
Production Assistant: Sally Wall
Composer: Si Begg ( How The Internet Ruined Your Life ).

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We have created an unique campaign for CBS Action. The broadcaster briefed us to create a clever campaign for their iconic show: Star Trek The Next Generation.

Star Trek The Next Generation is a classic piece of television from the CBS stable. Its fans are truly passionate, knowledgeable, fervent collectors of all things to do with the show. Since the property is a classic, we spotted an opportunity to create a buzz around the fans by putting them central to the creative, and developed the expression:

“Live Boldly. Love your Fan Side”




CBS: Star Trek; Making of film

The concept provided the perfect stepping stone for the creation of an expression of characters that have another side to their lives. The visuals were produced for real, in camera. To achieve this look, the fans wore specially tailored suits stitched together to be half work-wear and half-trekkie. This stylish execution is aimed to support Star Trek’s loyal fan base but also encourages younger viewers to tune-in. It’s OK to be a fan!
The campaign will run UK wide on billboards, online, on-air and trade press.

Results: Not only did the work receive wide acclaim but also went on to achieve approximately 4 times targetted viewing figures.


” We have developed a campaign with Studio Hansa that shows our commitment to the series and its fans. CBS Action offers a more comprehensive viewing experience of The Next Generation than any other channel in the UK. Studio Hansa understood straight away our aims and have created a campaign that will bring new fans to the series while respecting the loyal fan base that already exists.”

Chris Sharp, Chief Programming Officer at Chello Zone

Brand Republic

Adweek

Design Week

Client: CBS/Chello

Agency: Studio Hansa

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Studio Hansa has completed an integrated campaign for CBS Drama’s notable property C.S.I

A brutally simple Jigsaw device was applied across all media with an accompanying tagline Putting The Pieces Together Can Tear You Apart. The accessible concept exemplifies how CSI investigators deal with piecing things together everyday and as a by product it is inevitable that their lives can be fragmented or shattered.

The work combines outdoor, TV and a digital campaign in the form of the world’s largest online jigsaw puzzle.


CBS C.S.I. TV Commercial

CBS C.S.I. Campaign film

Update

Working with friends at Digital White, we extended the C.S.I campaign into digital creating the biggest puzzle game of it’s kind in the world.

PLAY NOW

Client: CBS/Chello

Agency: Studio Hansa

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We recently undertook the complete branding & production of MTV International’s music initiative, MTV Push.

Working with MTV Network International’s World Design Studio (WDS) in Milan; the central theme of ‘Pin Art’ was developed based around the premise that emergent stars of music are a force of nature – in their drive and sheer talent, leaving an indelible cultural impression. “Pin Art” serves as a conceptual bridge between the execution and the property’s title.

“This collaboration has resulted in a sharp, strong identity which will perfectly reflect Push, both on & off-air, We’re really excited about rolling out this new package across our international network of MTV channels and giving our audiences the visually impactful offering they expect.”
MTV’s Roberto Bagatti

This work was also featured in some of the leading industry blogs, news and social media streams Stash Magazine, Art And Business Of Motion, Promax/BDA, Design Collector and Creative Boom

Promo

Pop Bumper

Rock Bumper

Urban Bumper

Closer

Transition

Making of

Update

We are delighted that MTV Push has been featured in Relogo along side some formidable creative work.

Directed by: Nick Scott@Studio Hansa

Client: MTV Networks International / MTV WDS, Milan

Creative Direction: Studio Hansa/ MTV WDS Milan

Creative Team – MTV

Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: Carlos Carrasco

Creative Team – Studio Hansa

Producer: Dan Verrier
Director Of Photography: Felix Weidemann
Musician/composer: Si Begg (Promo edit track ‘I do not dream’ © Si Begg)

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Royal Somló, a new fine wine brand.

Royal Somló is a premium brand focussed on delivering hand-made fine wines expressing provenance and personality. The brand was created in 2007 and launched commercially in 2011. Royal Somló Vineyards is honoured to be listed by the Michelin-starred Hakkasan in London and fine-dining restaurant Bij-Jef on the Dutch island of Texel.

Creative Director – Rob Petrie
Strategy – Omar Honigh & Peter Csizmadia-Honigh
Production – Omar Honigh

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We created a multi-use brand film for perhaps the most famous brand in the world. Created at full HD, we had approximately two weeks to produce a piece of impactful content to document the rise of Google.

The finished piece was ubiquitous on the bloggosphere, garnering 300,000 Youtube hits in a matter of days. It was also featured on Boards, Creative Review, Televisual, Stash and numerous other publications.

The work was also featured as a four page article in Computer Arts (pdf) Computer Arts and also online at Wonderlance.

Credits:

Client: Across the Pond Productions/Google Creative Hub
Executive Producer: Rachna Suri

Creative Direction/Animation: Studio Hansa
Director: Nick Scott @ Studio Hansa
Editor: Robert Waddilove
Composer: Si Begg
Production Manager: Amy Gaunt

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Working with Red Bee (and Creative Director Jane Fielder) we undertook design direction on the rebrand of the BBC Nations portfolio.
The extensive project required input and negotiation with a multitude of stakeholders and departments to achieve a distinctive tone of voice for each nation whilst maintaining a cohesive family identity. You can download the BBC Nations case study here

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Studio Hansa: Reel

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T: +44(0)207 383 7373

E: info@studiohansa.com

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