CBS Chellozone Rebrand

After months of work, Studio Hansa are pleased to announce the launch of the complete rebrand of CBS Chellozone’s portfolio of TV channels across EMEA.

After completing an extensive brand audit with the management team of CBS Chellozone, Studio Hansa worked to devise and create a total strategic rebrand that took the essence of the colour-based theme of the previous identity but moved it on.

As one of the most famous media brands in the world, The CBS eye logo achieves instant global recognition. It is a design classic. It was decided that the identity should be uncontrived in the use of the logo and the identity evolved to show views into fantastic worlds contained in rooms.

The device by which this is done is a portal – CBS has given a glimpse into a fantastic alternate space,
an epic adventure, yet the CBS logo remains simple, elegant and understated.
The logo does not entertain. it is a gateway or endorsement to spectacular entertainment.

A true cross media project, we worked with a host of talented collaborators to fulfill the brand idea across on-air, off-air, print and digital. From epic film shoots to cutting edge cgi, the project was a joy for all involved.

Client

CBS / Chello

CBS Network master 25 audio sync from STUDIO HANSA. on Vimeo.
Network Identity: The Network identity shows off the diversity of our brand. It is a fantastic world with a paint machine which mixes white with several different colours on a spinning canvas. Using the different channel colours, it embodies the notion of variety and the idea of something for everyone. It is A kaleidoscope of entertainment.
cbs drama full MASTER from STUDIO HANSA. on Vimeo.
CBS/Chellozone Rebrand: Drama 5 sec ID example from STUDIO HANSA. on Vimeo.
CBS/Chellozone Rebrand: Drama 10 sec ID example 2 from STUDIO HANSA. on Vimeo.
CBS/Chellozone Rebrand: Drama 10 sec ID example from STUDIO HANSA. on Vimeo.
Drama: Drama is about the construct webs we weave in storytelling of all forms.These are Dreamlike scenarios where seemingly disparate moments of drama collide - to create a moving collage of powerful moments. Objects and people intersect via colourful wires that show the ‘strings attached’ to the building blocks of fascinating Drama. The visual spin on the ‘Frozen moment’ technique is to both outline the tangled web construct, but equally to regale in the imperfections of life, the nuances and also an unpretentious allusion to ‘showing the joins’.
Reality MASTER longform sync from STUDIO HANSA. on Vimeo.
CBS/Chellozone Rebrand: Reality 5 sec ID example from STUDIO HANSA. on Vimeo.
CBS/Chellozone Rebrand: Reality (ID Parade) 20 sec ID example (fireman/fireeater) from STUDIO HANSA. on Vimeo.
CBS/Chellozone Rebrand: Reality (ID Parade) 10 sec ID example (cop/robber) from STUDIO HANSA. on Vimeo.
CBS/Chellozone Rebrand: Reality 10 sec ID example from STUDIO HANSA. on Vimeo.
CBS/Chellozone Rebrand: Reality (ID Parade) 15 sec ID example (nurse/lifeguard - backcrack) from STUDIO HANSA. on Vimeo.
Reality: Reality is about ‘Cause & Effect’. The CBS world we enter here is a fantastical lab - A place of observation, where life and people come under the microscope. We see extraordinary things spring from the ordinary: i. Fantastical constructions of objects defined from the rich tapestry of life that collaborate to make a spectacular chain of events. ii. The extraordinary characters that inhabit our everyday worlds. Reality is a place to celebrate the unique, scenes are often punctuated by a catalyst that is branded with the channels zesty yellow colour. It is a place of voyeurism concerned with truths that are often stranger than fiction, sometimes spilling over into the downright bizarre.
CBS Rebrand: Action Master ID from STUDIO HANSA. on Vimeo.
CBS/Chellozone Rebrand: Action 5 sec ID example 2 from STUDIO HANSA. on Vimeo.
CBS/Chellozone Rebrand: Action 10 sec ID example from STUDIO HANSA. on Vimeo.
CBS/Chellozone Rebrand: Action 5 sec ID example from STUDIO HANSA. on Vimeo.
Action Action offers us a glimpse into yet another fantastical world. Part hangar, part shooting range, Action contains a vivid orange-branded rail that weaves throughout. The embodiment of the turbulent journey of action narratives, we follow a cart as it hurtles and weaves it's way through. However it is no ordinary vessel, producing an arsenal of weaponry it amazingly conquers every target that surprises us along the way…from pinball paddles, kung-fu fighters and alien beings. The idea reinforces the iconic colour-based proposition of CBD Chellozone (orange) coupled with the premium space and the high-adrenaline spectacle of action based stories.
Europa MASTER FULL from STUDIO HANSA. on Vimeo.
CBS/Chellozone Rebrand: Europa 10 second ID from STUDIO HANSA. on Vimeo.
CBS/Chellozone Rebrand: Europa 5 second ID example from STUDIO HANSA. on Vimeo.
CBS/Chellozone Rebrand: Europa 5 second ID example 2 from STUDIO HANSA. on Vimeo.
Europa: Europa is the repository of cinematic dreams. A cross between a museum and an epic sound stage, Icons of cinema history (both old and new) take us on a majestical kinetic journey. The journey is driven by cinema barriers and plush red rope that act as virtual guides and delivering us a performance of epic proportions suggestive of movies we know and love.
CBS Chellozone. Making of the Rebrand. from STUDIO HANSA. on Vimeo.
Behind The Scenes video for CBS Chellozone Rebrand.

List of Works

Awards & Recognition
Press Recognition :
DESIGN WEEK
STASH MEDIA
LBB

Credits
SVP/Creative Director CBS/Chellozone: Andy Kidger – Concept: Studio Hansa – Creative Director: Nick Scott – Exec. Producer: Omar Honigh – Producer: Alex Rofaila – Director: Nick Scott – DOP: Felix Wiedemann (Drama, Reality) Lorenzo Levrini (Reality) – Editor: Rob Ward - CGI/VFX: Analog (Network ID, Drama, Reality) GlossyRey (Action, Europa) Darkside (Horror) – Composer: Si Begg -Additional design: Mandala Studio, Emil Malm