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We have created an unique campaign for CBS Action. The broadcaster briefed us to create a clever campaign for their iconic show: Star Trek The Next Generation.
Star Trek The Next Generation is a classic piece of television from the CBS stable. Its fans are truly passionate, knowledgeable, fervent collectors of all things to do with the show. Since the property is a classic, we spotted an opportunity to create a buzz around the fans by putting them central to the creative, and developed the expression:
“Live Boldly. Love your Fan Side”
CBS: Star Trek; Making of film
The concept provided the perfect stepping stone for the creation of an expression of characters that have another side to their lives. The visuals were produced for real, in camera. To achieve this look, the fans wore specially tailored suits stitched together to be half work-wear and half-trekkie. This stylish execution is aimed to support Star Trek’s loyal fan base but also encourages younger viewers to tune-in. It’s OK to be a fan!
The campaign will run UK wide on billboards, online, on-air and trade press.
Results: Not only did the work receive wide acclaim but also went on to achieve approximately 4 times targetted viewing figures.
” We have developed a campaign with Studio Hansa that shows our commitment to the series and its fans. CBS Action offers a more comprehensive viewing experience of The Next Generation than any other channel in the UK. Studio Hansa understood straight away our aims and have created a campaign that will bring new fans to the series while respecting the loyal fan base that already exists.”
Chris Sharp, Chief Programming Officer at Chello Zone
Client: CBS/Chello
Agency: Studio Hansa
‘I think it’s bloody good’: Steve Harris (Legendary Maiden guitarist)
We are prohibited from showing our preferred version (Director’s Theatrical Cut).
The official version can be viewed here on youtube or below.
We were approached by Darkside Animation Films based on previous strong collaborations, to direct the spot and handle all the live action shoot production.
An epic story was embarked upon seeing the cultivation of a visual space odyssey which had more than its fair share of nods to Sci-fi classics such as Alien, Predator and even Raiders Of The Lost Ark…
The impetus for the project was the concept that the band themselves had conceived for the album – The band’s iconic guitarist Steve Harris having a vision of an astronaut floating in space.
The team sat around a large table and thrashed out ( No ‘Metal’ pun intended ) a narrative that contained the largesse associated with the Heavy Metal Genre and also with Iron Maiden.
We had a suitably huge set of scenes that were basically from the depths of the band’s fantasies. Some of the things we discussed were intimidating as they were huge action scenes – explosions, planet detonations etc.
We knew that the piece needed it’s tongue firmly planted in its cheek (as Maiden are famed for their sense of humour), so we approached it in a kind of sci-fi mash-up way. Alien, Predator and an overt Raiders Of The Lost Ark homage are all in there. We wanted some of the on-screen worlds to feel like genuine film out-takes but at the same time the overtly bombastic storyline was never going to be ponderous…It was going to be a relentless finger in the eye of sci-fi cliches. The narrative is ‘loose’ to say the least but really in some ways the feast and overload of Sci-Fi cues IS the narrative.
The intensive 3 day shoot that took place at various locations including a disused base in Rendlesham which coincidently happened to be the site of the UK’s foremost UFO incident ‘ The Rendlesham Forest Incident’ in 1980. Additional locations included an active powerstation in Dartford and a studio in Wimbledon.
The final work was a worldwide Twitter trending topic (Third most tweeted about thing in the world at the time) and was ubiquitous across the bloggosphere. It quickly racked up 7 figure viewership on Myspace and similar on Youtube (before somehow being reset…)
It featured as a headline on Myspace and was even featured in The Guardian.
Production Company: Darkside Animation
Live action production: Studio Hansa
Director: Nick Scott @ Studio Hansa
Producer: Dan Verrier
D.O.P: Felix Weidemann
CGI/Animation: Darkside
Here are some of the Youtube comments:
‘You know why this video is in space? cause it’s out of this world’
‘HOLY S**T THAT WAS EPIIIIC’
‘Wow an awesome clip ! I forgot to listen the music’
‘Why don’t they make a movie of this?’
‘The video is epic!!!’
‘I get “bullied” sorta for because i love iron maiden but then one day i played the guitar in one of the assemblys with this vid in the background most people loved it…
‘Coolest music vid ever.’
‘Best music video to date!’
‘Its a movie and a music video all in one!’
‘They could so easily make a movie’
‘Star Wars meets Indianna Jones meets Alien meets Iron Maiden = WIN!!!!’
‘No discernable storyline but WHO CARES?!? EPIIIIIIC!!!’
Virals for Pimms’ summer campaign.
Client: Agency Republic
Studio Hansa: Reel
Lynx Bom chicka wah wah from Nick Scott Studio Ltd. on Vimeo.
Viral as part of Lynx’s Bom Chicka Wah Wah campaign featuring Kelly Brook.
Client: Agency Republic
Creative direction of brand launch and proposition of world’s most successful interactive TV brand. The project involved assisting in generation of tone and voice of the brand and ensuring this was manifested in the visual output. The project also involved the unification of stakeholders, audience and contributors behind a common, irreverent and unique proposition that punctuated the prevailing conservative iTV landscape.
Aside from the brand ‘look’, direction of early examples of brand virals was undertaken.
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