10% For The Ocean – Brand ID

10% For The Ocean

We were excited to help 10% For The Ocean create their launch brand ID, transporting their existing logo into an underwater themed world.

This concept demanded to be visualised in rich 3D animation. Allowing us to blend the oceanic world with nods to science such as splicing molecules with Jellyfish and oxygen molecules with fish eggs.

Each area that makes up the logo is symbolic in how 10% For The Ocean is comprised of a range of charities all with one united goal to save the ocean. Ranging from research in science, animal life and pollution.

Aimed at investors to take the 10% pledge, helping create the superfund needed to aid these charities and to amplify ocean recovery.