4 – Rebrand


We recently undertook a brand refresh on the ‘4’ family of channels in Hungary (Story4, Film4, TV4 and Galaxy4).

As part of the creative execution a series of living dioramas were created that use the brand mark as an architectural landscape upon which a myriad of scenes play-out to exemplify each channel’s distinct genre content. After initially being asked to propose an update to their on-air idents, we were subsequently tasked with advising on the wider branding and modernisation of their brand.

Our core thinking was that the logo marque was established in the region and this should be an evolution not revolution. As a result we built the brand elements around the 33 degree angle of the existing brand 4 and it’s distinctive curves. The result is a beautifully reductive, bold and confident brand that is easily implemented.