How do you promote an offer so good that to ignore it surely means you have either:
A. Elevated to a higher plain
B. Got your head buried elsewhere?
That was the challenge set to us by our friends at Cultr. The offer being investment in real estate in Mumbai with outstanding returns. Taking a little surrealism and Storm Thorgerson as our inspiration, we created some very simple but striking little spots for Asset India on the streets of London. We also mixed in some Bollywood inspired texture and typography resulting in some nice little quirky films.