BBC – ANTI-Natal


We had the honour of collaborating closely with the Executive Producers over at the BBC for a new learning initiative. Working collaboratively from concept stage proposing a suite of content designed to engage and elicit a response from the target audience. Another key thing in this brave new world of multi-device accessed content was that the work was created with vertical (mobile) viewing in mind. The client has been kind enough to let us share some stills from the pilot, if you're interested in seeing the full films then drop us a line and let’s get a meeting in the calendar!

We came up with the concepts ‘ANTI-Natal’ and ‘Mirrors’.

ANTI-Natal is a series of sketch comedy films that show the (often surreal) inner monologues of young fathers. As they sit with their partners in a midwife’s consulting room, we hear their inner most fears, ramblings and thoughts about questions they dare not ask (hence the title ‘ANTI-Natal’).