BBC – ANTI-Natal

BBC

We had the honour of collaborating closely with the Executive Producers over at the BBC for a new learning initiative. Working collaboratively from concept stage proposing a suite of content designed to engage and elicit a response from the target audience. Another key thing in this brave new world of multi-device accessed content was that the work was created with vertical (mobile) viewing in mind.

We came up with the concepts ‘ANTI-Natal’ and ‘Mirrors’.

ANTI-Natal is a series of sketch comedy films that show the (often surreal) inner monologues of young fathers. As they sit with their partners in a midwife’s consulting room, we hear their inner most fears, ramblings and thoughts about questions they dare not ask (hence the title ‘ANTI-Natal’).