CBS Chello Zone Rebrand
After months of work, completing an extensive brand audit with the management team of CBS Chello Zone, we worked to devise and create a total strategic rebrand that took the essence of the colour-based theme of the previous identity but moved it on.
The device by which this is done is a portal – CBS has given a glimpse into a fantastic alternate space, an epic adventure, yet the CBS logo remains simple, elegant and understated. The logo does not entertain, it is a gateway to spectacular entertainment.
A true cross media project, we worked with a host of talented collaborators to fulfil the brand idea across on-air, off-air, print and digital. From epic film shoots to cutting edge CGI, the project was a joy for all involved.