CBS – CSI
We completed an integrated campaign for CBS Drama’s notable property CSI: Crime Scene Investigation.
A brutally simple Jigsaw device was applied across all media with an accompanying tagline Putting The Pieces Together Can Tear You Apart. The accessible concept exemplifies how CSI investigators deal with piecing things together everyday and as a by product it is inevitable that their lives can be fragmented or shattered.
The work combines outdoor, TV and a digital campaign in the form of the world’s largest online jigsaw puzzle.