CBS – Star Trek
We have created an unique campaign for CBS Action. The broadcaster briefed us to create a clever campaign for their iconic show: Star Trek The Next Generation. Star Trek The Next Generation is a classic piece of television from the CBS stable. Its fans are truly passionate, knowledgeable, fervent collectors of all things to do with the show. Since the property is a classic, we spotted an opportunity to create a buzz around the fans by putting them central to the creative, and developed the expression:
“Live Boldly. Love your Fan Side”
This campaign managed to generate 4x the estimated target audience figures for the show.