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Chivas Regal Extra

Pernod Ricard

We were asked to devise and create a film to launch a unique blend of Chivas Regal (Chivas Regal Extra).
The brief was to elaborate on the notion of ‘extra’ and ‘richness’ along with describing the taste notes.
We wrote created a film using beautifully lit macro photography of the constituent elements of the blend and shot them dramatically – alluding to the epic stature and ‘extra’ ordinary nature of the drink.
To accompany this we wrote a grand monologue delivered in Bond-esque style that appealed to the gentleman who has it all.
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