It’s What’s Inside

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This is a ‘director’s cut’ of a piece we made for a major drinks brand. Christened ‘It’s What’s Inside’ it was made to exemplify releasing the inner spirit and cutting loose…unleashing the spirit within the bottle unleashes the party spirit.

The marketing strategy shifted mid project so the piece lost some of it’s original relevance in the overall brand strategy, however it’s clearly too good a piece not to share with the world.