MTV Push


We undertook the complete branding & production of MTV International’s music initiative, MTV Push.

Working with MTV Network International’s World Design Studio (WDS) in Milan; the central theme of ‘Pin Art’ was developed based around the premise that emergent stars of music are a force of nature – in their drive and sheer talent, leaving an indelible cultural impression. “Pin Art” serves as a conceptual bridge between the execution and the property’s title.


"This collaboration has resulted in a sharp, strong identity"

“This collaboration has resulted in a sharp, strong identity which will perfectly reflect Push, both on & off-air, We’re really excited about rolling out this new package across our international network of MTV channels and giving our audiences the visually impactful offering they expect.”

Roberto Bagatti