Suspilne Ukraine News
Following on from our full rebrand of Ukrainian national broadcaster Suspilne’s network of media brands, we were engaged to complete an extended scope of the work we had started for their news properties.
For obvious reasons, reliable news from trusted sources has become crucial not only to Ukrainians but also to the world-at-large. As the country’s national broadcaster Suspilne’s news output is incredibly high priority.
We had already assisted Suspilne with the digital branding of how news rolled out and this was much more about bolstering the breadth and gravitas of Suspilne News’ network.
This included creating a suite of additional openers and closers to fit additional requirements that can come with news strands, to in-depth toolkits required to transmit updateable maps and broadcast elements needed for a world-class broadcaster with the world’s eyes upon it.
As with our previous work for Suspilne, practicality was a key filter for the project as understandably resources in the country are stretched. Therefore, every element we created was crafted to be simple but have the required flair where appropriate. This meant that Suspilne’s team could transmit a brand that they were rightfully proud of under any circumstance, even if at times they had limited means.
Since the rebrand we’re delighted to say that:
Suspilne news has increased consumer trust to 86%.
Source: Gradus Research Company.
Suspilne has become the most popular media among young Ukrainians.
Source: UNICEF U-Report.
Suspilne Ukraine became the news source most frequently used by Ukrainians.
Source: the USAID-Internews.