University of Bradford – This is Bradford
The University of Bradford
We recently wrote and directed a dynamic film to promote the University of Bradford’s International post-graduate courses. We’re pleased to share our Director’s Cut.
Shot during lockdown as part of our colleagues at psLondon’s wider campaign, it was a really tricky brief to answer in that all cast had to be bonafide post-grad students currently studying at Bradford (made tougher by the pandemic). They also had to represent a spread of specific ethnicities and target demographics whilst illustrating factually accurate specific courses – no fictional bending of the rules to cast here.
Luckily we managed to connect with some vivacious, bright and enthusiastic post-grads that worked with us over a number of months as the second wave tightened it’s grip. As the lockdown rules evolved we felt like one well-entrenched zoom-connected family who ultimately convened to shoot a Covid-compliant (but on-screen Covid invisible) representation of the hard work that goes into achieving a post-grad degree abroad.
Shot with anamorphic lenses, integrating smart vfx and a stylised mixed ratio presentation, we think the film portrays Bradford as an exciting, contemporary establishment to achieve your career dreams.
This is Bradford
The University of Bradford
We recently wrote and directed a dynamic film to promote the University of Bradford’s International post-graduate courses. We’re pleased to share our Director’s Cut.
Shot during lockdown as part of our colleagues at psLondon’s wider campaign, it was a really tricky brief to answer in that all cast had to be bonafide post-grad students currently studying at Bradford (made tougher by the pandemic). They also had to represent a spread of specific ethnicities and target demographics whilst illustrating factually accurate specific courses – no fictional bending of the rules to cast here.
Luckily we managed to connect with some vivacious, bright and enthusiastic post-grads that worked with us over a number of months as the second wave tightened it’s grip. As the lockdown rules evolved we felt like one well-entrenched zoom-connected family who ultimately convened to shoot a Covid-compliant (but on-screen Covid invisible) representation of the hard work that goes into achieving a post-grad degree abroad.
Shot with anamorphic lenses, integrating smart vfx and a stylised mixed ratio presentation, we think the film portrays Bradford as an exciting, contemporary establishment to achieve your career dreams.
