University of Bradford – AI Is In Everything

University of Bradford/PS London

When the University of Bradford asked students how they felt about AI, they responded with words such as ‘Terminator’, ‘Futuristic’ and even ‘Extinction’… yikes. We were given the job of challenging those conceptions, and showing students that AI is in everything, and that it needs their human intelligence and creativity to help save lives and create a better world for all of us.

Working once more with our friends at PS London as part of the wider campaign that they devised, we created a beautiful, invigorating film and suite of social assets to help get this message across, and to help the University of Bradford future-proof the careers of students with their Applied Artificial Intelligence Course.