When developing communications, it’s incredibly important to understand the limitations of a team, when it comes to putting a diverse lens over creativity. Naturally creatives will develop stories that they understand, and as a marketer you will be drawn to creativity that moves you. Therefore, we always seek to develop teams specific to projects that can provide the right lens for our work. We don’t see diversity as a tick box exercise, rather we ensure we have the right team for the right project – one that is reflective of the community with which we’re trying to communicate with. We do this by not only ensuring our workforce diversity, but that our freelancer roster is broad-ranging with talent from across the spectrum of intersections and lived experiences.
As an employer and team of people, we strongly believe in diversity and inclusion, both within our business and within our work. This manifests in several ways:
∘ We believe that for our work to be reflective of the audiences we seek to communicate with, we must be diverse when it comes to project teams – we’ll always seek out those with lived experience over assumptions.
∘ We’re incredibly lucky to be based in an area full of diverse creative talent – the London Borough of Hackney – so we’re able to support our local community.
∘ We believe strongly in a living wage and expenses are required when taking on interns, so we will always pay them.
∘ We won’t just take on creative interns from Arts Institutions, we also take on those studying a wide range of subjects into our Account Management and Strategy teams.
∘ We take on interns only when we know there is sufficient work for them to gain real experience in a creative agency.
∘ We are gender pay positive within our business.
We also care deeply about supporting our clients to deliver social impact through what we know best – insight led strategic brand communications. This includes:
∘ Actively finding the most diverse research panels so that we can be fully representative of the communities we seek to communicate with.
∘ We’ve developed Widening Participation programmes for clients in areas with low social mobility – including the University of West London and the University of East Anglia.
∘ Working with the University of Bradford, following on from audience research, we developed a campaign the was focused on diversity and social justice.
∘ We are sector leaders in accessibility and inclusive communications and design, with a number of projects under our belts.
∘ We have an active E&D programme, including being a corporate member of the Anti-Racist Social Club.
∘ We believe so passionately about inclusion within creativity we wrote a guide on it for our clients.
∘ We also run initiatives to support our local community – including our partnership with Hackney Food Bank.
∘ We have done a number of pieces of pro-bono work for charities, especially during the pandemic for charities including Norwood, Place2Be and Anxiety UK.
∘ Members of our creative team regularly volunteer as guest lecturers at universities and colleges around the country.
∘ We also have a deeply reduced rate-card for our charity and higher education clients.