Fine Living

We were approached by Creative Director Gregory Millar to assist with the rebrand of the Fine Living Network. Our task was to help devise a way to create the idents and bumpers.

The idea was a variation on the ‘logo made from objects’ theme – where miniature objects relevant to various scenes formed the existing Fine Living logo.

Due to budgetary factors and logistics, shooting six wildly varying scenes was not an option (the scenes needed to embody smartly designed spaces that could be international and aspirational). We decided that the best option was to go totally CGI for flexibility, control and efficiency.

Everyone is pretty pleased with the final results that certainly seem to punch above their weight and embody a simple elegance.